Resume

caitsupdates@gmail.com | linkedin.com/caitlin-daly
Luxury Brand Marketing & Management major

Public Relations minor

Susquehanna University | 3.3/4.0 GPA | Expected, May 2021

I'm a highly efficient, organized, and creative Luxury Brand Marketing & Management graduate-to-be skilled and passionate in social media content creation and channel management, PR/communications outreach and brand marketing. 

Ever-evolving commercial awareness and a passion for visual and written content. 

Striving towards a positive 'ca-do' and 'get-the-job-done' attitude at all times, thriving best in an energetic, multi-tasking environment. 

Digital Intern

WeAr Magazine| London, UK | Janaury 2020 - Present

My first remote internship for a major international luxury magazine. I work with the Editor in Chief on the website of the magazine ensuring it is up to date on everything going on in the luxury fashion industry. This role requires me to utilize my time management, organizational, and communication skills to report the progress of my tasks to the Editor in Chief.

· Writing news pieces for the news portion of the site

· Working on bi-annual Buyer’s Guide

· Curating galleries from content in the magazine

· Sending emails to press offices inquiring about news, trends, & designers

Social Media & Digital Marketing Intern

SILKE London | London, UK | August 2019 – December 2019

I worked directly with the Digital Media & Marketing Manager to assist in the promotion of SILKE London products on digital platforms.  I was able to experience first-hand the development of a promotional marketing plan from the creation of the content for the campaign to the release of the final product. 

· Updating social media analytics spreadsheets

· Working on the engagement strategy for social media channels

· Actively engaged on Instagram to increase engagement rates

· Researched relevant content that can be repurposed for platforms

Sales & Marketing Intern

Transatlantic X | Philadelphia | May 2019 – July 2019

I worked directly with a sales team to promote and sell the products of TransAtlantic X’s clients. This opportunity enhanced my customer service skills, organizational skills, and communications skills. 

· Interact with customers through field marketing activities 

· Provide the best experience for customers to create brand loyalty

· Scheduled and managed promotional calenders

· Prepared necessary items marketing materials for campaigns

Campus Representative

SU Vines | Selinsgrove | August 2017 – May 2019

Vineyard Vines began creating custom products specificlally for Susquehanna University leading to the creation of SU Vines. As a Campus Reprsentative of SU Vines I acted as a salesperson of the custom products on Susquehanna University’s campus. 

· Sold custom Vineyard Vines apparel & accessories to Susquehanna students and families

· Created content for social media accounts

· Managed social media accounts

· Managed inventory and transportation of product

I am skilled in...

PROFESSIONAL

ü Creative Direction

ü Sales Management

ü Communications

ü Digital Marketing

ü Project Management

ü Social Media

ü CRM/CSM

PERSONAL

ü Hands-on

ü Ambitious

ü Adaptable

ü Reliable

ü Organized

ü Self-Driven

ü Forward-thinking

TECHNICAL

ü Microsoft Suite

ü Apple Suite

ü Canva Pro

ü Video Editing

ü Social Media Scheduling

EDUCATIONAL

ü Branding

ü Social Media

ü Luxury Marketing

ü PR